GRAND PRIX

Chosen from all the award-winning work and announced at the awards ceremony. This category cannot be directly entered however all entries will be considered.

CHAIRMAN’S AWARD

Chosen by the chairman of the judging panel as their personal favorite and announced at the awards ceremony. This category cannot be directly entered however all entries will be considered.

DIGITAL TRADING LEADER OF THE YEAR

The Digital Trading Leader of the Year award recognises and celebrates an outstanding individual who has made a vast contribution to the ad:tech industry. 

This is a free to enter category and you may nominate yourself or nominate someone else on their behalf.

The deadline for nominations is 16 Feb 2018.

Entries will be shortlisted by the Drums editorial team and the winner selected by the 2018 awards jury.

ENTER HERE.

MOST EFFECTIVE MEDIA AGENCY

For agencies to show how effectively they work with clients.
Entries should demonstrate:
• Client retention and new business wins
• Evidence of a culture of clarity and transparency

BEST PUBLISHER INNOVATION

This award recognises the publisher who can show innovation in working with advertisers, sponsors
and agencies.
Entries should demonstrate:
• How your product/platform has been innovative and different from others
• How this has had an impact on your company and its future and or the wider market.

BEST AD OPS TEAM

Judges will be looking for evidence from the people you work with both internally and externally.
Entries should demonstrate:
• Great relationships internally and externally, the ability to go the extra mile with flexibility and efficiency
• Testimonials - Highly recommended as part of the entry

BEST DIGITAL TRADING TEAM

Judges will be looking for evidence from the people you work with both internally and externally.
Entries should demonstrate:
• Best use of budget
• Imaginative execution
• Performance against internal and client objectives
• Testimonials - Highly recommended as part of the entry

BEST USE OF CREATIVITY

Whilst programmatic trading is growing hugely it is vital that it does not become synonymous with automation alone, but rather that it is used to help boost online creativity. We want to reward the most creative use of technology.
Entries should demonstrate:
• Imaginative use of data
• Excellence in creative executions across platforms
• Innovative use of technology

BEST VIDEO CAMPAIGN

Rewarding the most innovative strategy/campaign that has engaged the target audience with well-placed video ads.
Entries should demonstrate:
• Examples of viewing figures, innovative placement and overall effectiveness
• Other metrics that show objectives have been fulfilled

BEST MOBILE CAMPAIGN

Rewarding the most innovative strategy/campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc.
Entries should demonstrate:
• Examples of click through, conversions and direct responses
• Other metrics that show objectives have been fulfilled

BEST PAID SOCIAL CAMPAIGN

Rewarding the most innovative strategy/campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc.
Entries should demonstrate:
• Examples of click through, conversions and direct responses
• Other metrics that show objectives have been fulfilled

BEST USE OF PERFORMANCE

Rewarding the most innovative strategy/ campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc.
Entries should demonstrate:
• Examples of click through, conversions and direct responses
• Other metrics that show objectives have been fulfilled

BEST PAID SEARCH CAMPAIGN

Rewarding the most innovative strategy/campaign that has engaged the target audience.
Entries should demonstrate:
• Examples of click through, conversions and direct responses
• Other metrics that show objectives have been fulfilled
• Return on investment for a client budget

BEST NON-PAID SEARCH CAMPAIGN

Rewarding the most innovative strategy/campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc.
Entries should demonstrate:
• Metrics that show objectives have been fulfilled

BEST ATTRIBUTION SOLUTION

Rewarding the technology solution which proves most effective for both advertisers and mediaowners.
We are looking for the best attribution solution in the industry with clear evidence of why the solution is better than others available.
Entries should demonstrate:
• Examples of the solution in action and how it has created greater client satisfaction

BEST OMNI-CHANNEL CAMPAIGN

For agencies to demonstrate how they have bought and implemented an omni-channel campaign.
Entries should demonstrate:
• Examples of innovation, value to the client, effectiveness of buy
• Evidence of a culture of clarity and transparency

BEST BRANDING CAMPAIGN

Programmatic trading has become synonymous with direct response advertising but now is increasingly being used for branding campaigns. We want to reward the best of these.
Entries should demonstrate:
• Imaginative use of data
• Creative placements
• Integration across platforms

MOST EFFECTIVE USE OF DATA

For agencies and/or advertisers to show how they have utilised data to drive the success of a campaign.
Entries should demonstrate:
• Planning, unification and integration of data (e.g. First party CRM, third party data etc.)
• How the data has driven campaign success (e.g. New customer acquisition, retention or cross-sell)

MOST EFFECTIVE PROGRAMMATIC MEDIA PARTNERSHIP

For agencies, advertisers and ad tech vendors to show how they have worked together to create an effective
programmatic media proposition.
Entries should demonstrate:
• Evidence of a successful partnership that facilitates value creation for the client, advertiser or brand
• How the partnership has evolved to maximise the skillset or platform for each party (e.g. Agency data planning, client first party data and vendor DMP/DSP)
• How the partnership has driven success (measurable results and/or competitive advantage for the client

BEST BUY SIDE INNOVATION

Entries should demonstrate:
• A great return on investment, ability to work in collaboration with media owners and best use of a client budget.

BEST SELL SIDE INNOVATION

Entries should demonstrate:
• A great awareness of client needs, creative use of media,
formats and great results.

MOST EFFECTIVE DIGITAL MEDIA BUY

For an innovative strategy/campaign that has engaged the target audience with display advertising.
Entries should demonstrate:
• Examples of effectiveness in placement, automated buying and direct buying
• Other metrics that show objectives have been fulfilled
• Evidence of working directly with publisher

BEST OVERALL TECHNOLOGY FOR PROGRAMMATIC TRADING

There is a huge array of technology vendors in the market. We are looking to reward the best technology solution out there.
Entries should demonstrate:
• How your technology is demonstrably better than the others in the space, that it offers something new and different, greater efficiencies for users, greater insights, better ROI, better results.
Testimonials highly recommended

BEST BRAND/PUBLISHER IN-HOUSE PROGRAMMATIC TEAM

As Publishers and Brands have moved to attract top talent
from the Programmatic space, we are recognising growth
attributed to a holistic programmatic strategy being
implemented.
We want to celebrate success and showcase achievements
that are a result of embracing current technology away from
an external managed service.
Did you build your own technology to trade in market this
year? Is there a new product within your portfolio that is
specific for programmatic trading?
Measurements of Success
• Adoption of new technology & subsequent % Revenue growth:
• Increased YoY spend via PMP, Automated Guaranteed
and Programmatic Direct campaigns. Evidence of financial
success, collaboration with Programmatic trading teams and
acknowledgement to the market that the brand/publisher
has met the market needs to trade programmatically. Entrants
should demonstrate evidence of programmatic insight, strategy
and activation.

BEST HIGH IMPACT CAMPAIGN

High impact adverts celebrate bold and engaging creative, allowing brands to showcase a broad range of rich media content and interactive features.

CREATIVE AGENCIES: We are looking to celebrate the design and execution of campaigns from creative agency teams and brand designers. Highlighting builds that focus on audience interactive features such as games, short form film and device specific features, and highlight an understanding for cross device execution.

MEDIA AGENCIES: Demonstrate the planning and collaboration involved via the media agency, from the
strategy behind the build through to collaboration with a high impact vendors and designers, through to subsequent post-performance results.

GET STARTED NOW!