Leo Brown is Director of Audience and Data for Live Nation’s international division where she is currently launching data driven solutions for the Marketing and Sponsorship teams across EMEA and APAC. Originally joining to head up programmatic and data strategy for the UK, her role has expanded to now include over 30 markets, 51 festivals and 45 venues.
Leo began her digital career in ecommerce before moving to the adtech side at US startup Blue Lithium in 2007. Later at Yahoo and Pubmatic she enjoyed a number of product development and client service roles before deciding to take her knowledge to the publisher side. Prior to joining Live Nation, Leo held roles at ESI Media and Hearst implementing data and programmatic strategies across their UK portfolios.
“I look forward to the Drum Awards every year and am always inspired by the fresh ideas that come through, especially with the new technologies constantly changing. Can’t wait to see this year’s entries!”