Director, Advertising Platforms & Data Solutions
Auto Trader UK

Lara joined Auto Trader in 2015, and is responsible for the structure and strategy of the business’ commercial advertising platforms and operations. Originally joining to lead the programmatic and audiences team, her role has grown to jointly manage a talented team covering programmatic, data & audiences, analytics & insights, ad technology and campaign management functions.

 

Lara and her team launched Auto Trader’s first data management platform, built an in-house media buying team and developed a commercial strategy for the company’s first-party automotive intent data. In 2017, Lara was named to the ‘50 Women in Ad Tech’ list.

 

Prior to joining Auto Trader, Lara spent seven years at the Telegraph - first working on digital strategy and analytics, before moving into advertising in 2011 where she the built the Telegraph’s programmatic business.

 

Lara previously worked for Disney, AOL, a Silicon Valley mobile start-up, and as an equity investment analyst. Lara holds an MBA from London Business School, a Masters in Social Psychology from London School of Economics, and an Economics degree from Harvard University.

Judging panel

Lara Izlan

Director, Advertising Platforms & Data Solutions
Auto Trader UK

Nick Reid

Global Head of Agency Partnerships
Adobe

Cadi Jones

Commercial Innovation Director
Clear Channel UK

Filippo Salmaso

Global Programmatic Media Manager
Volkswagen AG

James Brown

EMEA Managing Director
Rubicon Project

Leo Brown

Director of Audience and Data, International
Ticketmaster / Live Nation

Dee Frew

Independent
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Ellie Edwards Scott

Digital Consultant
Digital Thirst Ltd

Simon Halstead

Head of Open Demand EMEA
Oath Ad Platforms

Dora Michail

Managing Director, Digital
Telegraph Media Group

Hossein Houssaini

Global Head of Programmatic Solutions
Havas

James Diba

Client Partner
The Programmatic Advisory

Joanna Burton

VP European Strategy
SpotX

Greg Carroll

‎Director of Programmatic Advertising UK
King

Paul Wright

CEO
iotec

Henry Eccles

Head of UK Commerce, Global Partnerships EMEA
Google

Matt O'Neil

General Manager
The Media Trust