Ellie Edwards-Scott is a Digital Consultant advising a collection of progressive digital businesses, supporting their successful launch and growth strategies as well as digital acceleration projects. She has extensive experience on both the buy and sell side of media having held Managing Director roles at Amnet, Dentsu Aegis trading desk as well as ad network Hi-Media. She also launched QUISMA, GroupM’s leading European performance marketing specialists into the UK in January 2012. Ellie has over 20 years’ experience in the advertising and media industry, the last 13 of which have been online. She has also worked in press with Trinity Mirror and Amra, as well as B2C at VNU Business Publications. Ellie is a keen advocate of inclusivity in the industry. In she co-founded SWAT – Supporting Women Ad Technologists, a group to help inspire, mentor and train women within the media industry and currently sits on the advisory board for the AdTech Inclusion Summit.