Danny leads Publicis Media’s programmatic strategy and technology for the EMEA region. He is responsible for delivering market leading programmatic data and technology solutions that offer flexibility, brand protection, transparency, and performance for Publicis Media clients across Zenith, Starcom, Blue449, Mediavest|Spark and Perfomics. Danny is part of Publicis Media’s Global Programmatic Board that oversees the development and advancement of the group’s data-driven investment strategy. Danny also acts as a link into the wider Publicis Groupe technology strategy working closely with the likes of Publicis.Sapient and the NextTechNow initiative, to identify and deliver market leading solutions.
Danny joined Publicis Groupe in 2011 working with the Performance team at Starcom across a number of clients including MoreThan Insurance, Honda Cars, Capital One, Universal and Europcar. He was promoted to Director of Product for Audience on Demand (AOD) UK in 2012 where he managed publisher and technology partners to maximize campaign efficiency for clients, helping AOD become the largest UK agency trading desk. Promoted to Head of Platform for EMEA in 2013, Danny was a major driver of the operational growth of Publicis Media’s programmatic strategy and helped to launch, maintain and grow programmatic trading in markets such as Italy, Spain, Poland, Russia and Turkey. In 2015, Danny was instrumental in the integration of programmatic planning and activation competencies into the wider agency network.
Under Danny’s leadership, Publicis Media has earned the JICWEBS DTSG Good Practices Principles certification for the past 3 years. Danny is a well-respected member of the ad technlogy and programmatic ecosystem with great insight into the technology, data and inventory market places. He is a regular speaker at key industry events and was named Innovator of the Year by The Drum in 2016.